Seltrax
About us

Built for the Seller
Who Ships From Home

Seltrax is an ecommerce platform made for sellers in Pakistan — the ones taking orders on WhatsApp, booking couriers by phone and collecting cash at the door. We build the store, the checkout and the operations around how you actually sell, for one flat price in rupees.

Our storyStart selling

Who we are

Selling online shouldn't need a tech team

The tools most Pakistani sellers were told to use were built for somewhere else. They assume card payments, a warehouse, a developer on call and a budget in dollars. So sellers stitch together a theme, a handful of paid apps and a few courier portals — and spend their evenings keeping it all running instead of growing the business.

We started Seltrax to take that whole stack off their hands. One platform where the storefront, a cash-on-delivery checkout, courier booking, tracking, analytics and team access are simply there — fast by default, priced in rupees, with nothing to install.

What we kept hearing from sellers

  • Dollar-priced plans and apps that get more expensive every time the rupee moves.

  • Cash on delivery treated as an afterthought, when it's how most orders are paid.

  • Courier portals, spreadsheets of tracking numbers and copy-pasted addresses.

  • Stores that slow down with every plugin you add to fix the last problem.

Seltrax is our answer to every one of them.

Our mission

Give every seller in Pakistan a store as fast, reliable and complete as the biggest brands — without the cost or the complexity.

Rs 1,349

a month, flat — everything included

0

plugins or apps to install

3

couriers built in: TCS, Leopards, M&P

∞

staff accounts at no extra cost

What we believeThe Principles Behind Seltrax

Built for here

Cash on delivery, local couriers, Urdu and English, rupee pricing. We design for Pakistan first, not as a translation.

One honest price

Rs 1,349 a month covers everything. No per-seat fees, no app store, no transaction surprises.

Fast is a feature

Most of your customers are on a phone and mobile data. Every decision we make is checked against speed.

Nothing to bolt on

If sellers keep asking for a plugin, it belongs in the platform. We'd rather build it once for everyone.

Run it from your pocket

Sellers aren't at a desk all day. The whole business — orders, dispatch, sales — works from the mobile app.

Sellers first

We talk to the people using Seltrax every week, and what we build next comes from those conversations.

Start selling

Launch your store today — no card needed to start.

Create your store

See it first

A walkthrough with the team, on your products.

Book a demo

Switching platforms?

Bring your Shopify or WooCommerce store across.

How migration works
Get started

Your store could be live tonight

Sign up, pick a theme, add your products — most sellers launch in under an hour. Rs 1,349/month, everything included, cancel anytime.

Create your store