Loads Before
They Blink
Every Seltrax store runs on one theme, rendered from JSON — not a pile of theme code and plugin scripts. That's why it opens about twice as fast as a Shopify store and nearly three times faster than WooCommerce. And speed isn't a nice-to-have. It's sales.
faster than Shopify
plugins to slow it down
theme, tuned for years
The unfair advantageOne Theme. Rendered from JSON.
On other platforms your store is a stack of code — a theme, then the apps you bolted on, each one adding scripts the customer's phone has to download before anything shows. A Seltrax store is a JSON document: your sections, colours, products and settings. One engine renders it. Nothing to bolt on, so there's nothing to slow down.
Everyone else
What the phone has to download first
Each app you install adds its own JavaScript. Stores routinely end up shipping more script than content — and get slower every month they grow.
Seltrax
What the phone has to download first
- No theme scripts to download — the theme lives on our side
- No plugins, so nothing injects itself into your pages
- The same speed on day one and with 10,000 products
- Every store gets every speed improvement we ship, automatically
Speed isn't a featureIt's Revenue
of mobile visitors leave a page that takes over 3 seconds
fewer conversions for every extra second of load time
Widely cited retail research
faster than Shopify — measured on the same product page
Seltrax
What slow is costing youRun Your Own Numbers
Uses the widely cited figure of ~7% fewer conversions per extra second of load time, and the 0.9s a Seltrax store saves against a typical Shopify store on the race above.
Your monthly revenue
Rs 1,000,000
Lost for every extra second
Rs 70,000
per month
Back in your pocket on Seltrax
Rs 63,000
per month, from speed alone
That's the subscription paid
47×
over — Rs 1,349/month, everything included
Under the hoodWhere the Speed Comes From
JSON-rendered theme
Your store is data, not code. We render it to HTML before it ever reaches the phone.
Served from the edge
Pages are cached close to your customers, so the first byte arrives in milliseconds, not seconds.
Zero plugin JavaScript
Analytics, COD, couriers and marketing tools are built in — nothing injects scripts into your pages.
Images sized per screen
Every photo is converted and resized on upload, then served at exactly the width that screen needs.
Fonts that don't block
Subset, preloaded and swapped — text is readable before the font even finishes downloading.
Only what's on screen
Below-the-fold sections and images load as the customer scrolls, never before.
A budget, enforced
Every release is measured against the same load budget. If it gets slower, it doesn't ship.
Faster every month
Speed work lands on every store automatically. You never update a theme to get it.
Side by sideWhy the Gap Only Grows
| Speed | Seltrax | Shopify | WooCommerce |
|---|---|---|---|
| Theme rendered from JSON, no theme code shipped | |||
| No plugin / app JavaScript on your pages | |||
| Fast out of the box, no tuning | |||
| Stays fast as you add products and features | |||
| Images optimised automatically | |||
| Edge-cached pages | |||
| Speed improvements arrive automatically | |||
| No hosting or caching plugins to manage |
Don't take our word for it
Test it yourself in 30 seconds
Paste your current store into Google PageSpeed Insights, note the mobile score. Then book a demo — we'll set up your products on Seltrax and run the same test, side by side.
QuestionsAbout Speed
On the same product page, on a mid-range Android over 4G, yes — and the gap widens the more apps a Shopify or WooCommerce store has installed. Run any Seltrax store through Google PageSpeed Insights and compare it with your current one.
Your store could be live tonight
Sign up, pick a theme, add your products — most sellers launch in under an hour. Rs 1,349/month, everything included, cancel anytime.
Create your store