Sales, sessions, conversion and average order — and the numbers generic analytics never show a COD store: how many orders were actually delivered, which cities refuse parcels, and how much cash is still with the courier. Built in, on every plan, on your phone too.
Apna Store
Overview
Total sales
Rs 422.8K
+92.3% vs prev
Sessions
4,800
+51.5% vs prev
Conversion
6.3%
+56.3% vs prev
Avg. order
Rs 1,400
+1.0% vs prev
Total sales
Mon · Rs 56,258
Conversion funnel
The funnel doesn't stop at “placed order” — for COD, the sale only counts once it's delivered.
302 orders · 7 days
| City | Orders | Sales | Delivered | Return rate |
|---|---|---|---|---|
| Karachi | 94 | Rs 131.6K | 90% | 10% |
| Lahore | 82 | Rs 114.8K | 89% | 11% |
| Islamabad | 36 | Rs 50,400 | 92% | 8% |
| Faisalabad | 27 | Rs 37,800 | 81% | 19% |
| Multan | 24 | Rs 33,600 | 78% | 22% |
| Peshawar | 21 | Rs 29,400 | 74% | 26% |
Sample data. Switch the range, hover the chart, and flip between city, courier and product breakdowns.
Google Analytics sees a thank-you page and calls it a sale. For a COD store, that's where the risk starts. Seltrax follows every order to the door and the cash to your account.
Delivered rate
Orders actually delivered ÷ orders placed. The number that tells you what you really sold.
Return (RTO) rate
Parcels refused or undeliverable — by city, courier, product and customer.
Cash with couriers
Collected at the door but not yet remitted to you, per courier, right now.
Days to deliver
Average time from dispatch to delivery for each courier and city.
Confirmation rate
How many new orders confirm — and how many would have been fake shipments.
Delivered revenue
Sales counted on delivery, not on order — so returns don't inflate your month.
Sales
Placed, confirmed and delivered sales side by side, so a big day of orders and a big day of revenue aren't confused.
Traffic & conversion
Sessions to delivered orders, step by step, with the pages and sources behind each drop.
Products
Best-sellers by units and revenue — and the products with the highest return rate, before they cost you more.
Delivery & cash
Which courier delivers fastest, which city refuses most, and how much cash each courier is still holding.
Customers
New versus returning customers, lifetime value, and the customers whose refusals are costing you.
Marketing
Tie campaigns and discount codes to delivered revenue, not just clicks and placed orders.
Seltrax for Android
The same numbers, in your pocket
Total sales, sessions, conversion, average order and the funnel — for today, 7, 30 or 90 days — on the mobile app, exactly as they are on the dashboard.
| Core KPIs | Total sales · sessions · conversion · average order |
|---|---|
| Ranges | Today · 7 · 30 · 90 days, custom range, vs previous period |
| Funnel | Session → product → cart → checkout → order → delivered |
| COD metrics | Delivered rate, RTO rate, cash with couriers, days to deliver |
| Breakdowns | City · courier · product · variant · source · device |
| Customers | New vs returning, repeat rate, lifetime value |
| Marketing | UTM campaigns, discount codes |
| Integrations | Facebook Pixel · Google Analytics · Microsoft Clarity |
| Mobile | Dashboard in the Android app |
| Access | Per-person: hide revenue from staff |
| Export | CSV of any report |
| Price | Included — no analytics app to buy |
| Analytics | Seltrax | Shopify | WooCommerce |
|---|---|---|---|
| Sales, sessions, conversion & AOV built in | |||
| Funnel through to delivered orders | |||
| Return (RTO) rate by city & courier | |||
| Cash still with couriers | |||
| Courier delivery-time comparison | |||
| Full reports on every plan | |||
| Same dashboard in a mobile app | |||
| No analytics plugin or app to install |
Not for store performance — sales, sessions, conversion, products, couriers and cash are all in Seltrax. If you use GA, Facebook Pixel or Microsoft Clarity for marketing, connect them in settings and they run alongside.
Sign up, pick a theme, add your products — most sellers launch in under an hour. Rs 1,349/month, everything included, cancel anytime.
Create your store